Birmingham, AL (November 16, 2018) – StreetMetrics, a provider of marketing analytics for advertising on cars, buses, and bikes, announced today a new partnership with bike share operator, Heartland B-cycle. Heartland B-cycle is the first large-scale municipal bike sharing system in the Omaha, Nebraska metropolitan area.
“We are excited to be partnering with the team at Heartland B-cycle,” said StreetMetrics founder and CEO, Drew Jackson. “We are extremely passionate about serving people, building great technology, and equipping our customers with the tools they need to succeed. Our unique customer insights will help Heartland B-cycle compete effectively for advertising revenue.”
The StreetMetrics analytics platform lets clients like Heartland B-cycle understand the impact of advertising on their bikes and docking stations; helping them with pricing, optimization, and placement of their client’s advertising campaigns. They can then leverage the StreetMetrics dashboard and audience insights to measure their client’s campaign effectiveness and easily report the results directly to them.
Heartland B-cycle’s special projects and business manager, Benny Foltz, echoes Drew’s excitement. “Our mission is to develop, promote, and operate successful bike sharing programs throughout the Heartland region. With any business, strong customer and partner relationships are key building blocks of success. We feel that StreetMetrics is one of those strategic partners that will help us grow. Their tools are just what we need to provide audience insights to our advertising customers.”
StreetMetrics revolutionary technology is the next generation of audience intelligence technology for moving out-of-home advertising. With analytics from StreetMetrics, transit media vendors can accurately understand who they are reaching with their advertising campaigns, helping them confidently compete for business with better planning, pricing, and end of campaign ROI.
“The future of bike share is bright, and we’re excited to watch our operators thrive by maximizing their assets’ earning potential, becoming more sustainable, and providing equitable opportunities for individuals in all communities to get around town,” says Jackson. “This is just the beginning of a long relationship between Heartland B-cycle and StreetMetrics. We hope we can be just a small piece of their success.”
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