StreetMetrics, the leader in 3rd party media measurement for ads on vehicles, announced today that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board.
“In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic insights as a core capability; with that in mind StreetMetrics remains focused on our mission to build the next generation of audience intelligence technology for ads on vehicles,” noted Drew Jackson, Founder and CEO, StreetMetrics.
“These additions to our board help us to amplify this mission and we value the contributions these experts make to the OOH industry.”
Their role is to provide strategic direction on branding and messaging, share their perspective on successes in their respective industries, as well as guidance on StreetMetrics products ensuring they are aligned with industry best practices and evolve at pace to serve the greater OOH community.
The newly appointed Strategic Advisory Board members include:
Lynda Clarizio has over 20 years experience in the media industry growing and scaling businesses with a focus on data and technology. Clarizio previously held positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at INVISION, President of Advertising.com and Board Member at IAB, among many others. Clarizio is a recognized leader in advertising and media, having been named one of 2017’s “50 Most Powerful Women in New York” by Crain’s, and one of 2011’s top 100 “Tech Titans” in the Washington, DC region by The Washingtonian.
Jim MacCurtain, a senior business development and marketing leader, is currently the Chief Strategy Officer for Vector Media, the largest transit advertising company in the U.S. MacCurtain has over 15 years of sales and partnership marketing experience across broadcast, digital, mobile, sponsorship and OOH channels. He was previously Vice President of Olympics & Sports Sales and Marketing at NBCUniversal where he was responsible for strategic sales and marketing leadership for NBC premiere Sports properties and events, including the Olympics, NFL, Super Bowl, British Open, French Open, Kentucky Derby, Premier League and NHL. Prior to NBCUniversal, MacCurtain held roles at the National Basketball Association (NBA) and US Tennis Association (USTA) where he was responsible for developing and managing multi-platform marketing partnerships with Fortune 500 companies.
“StreetMetrics is an innovative measurement and attribution platform for moving media, solving a measurement void that has long existed for this form of media and thereby unlocking the value of this media both for advertisers and suppliers,” said Lynda Clarizio.
“I’m excited to join StreetMetrics’ advisory board to work with Drew and his team to make StreetMetrics the leading provider of third party measurement for moving media.”
“The team at StreetMetrics is providing transit media with much-needed measurement and attribution capabilities that will demonstrate the power & efficacy of the medium and consequently help the OOH industry gain a larger share of overall ad dollars,” said Jim MacCurtain.
“I am honored to join the StreetMetrics advisory board and I look forward to working with Drew and the team as they continue their rapid growth.”
Founded in 2016, StreetMetrics (www.StreetMetrics.io) specializes in measurement for moving out-of-home (MOOH) media: ads on buses, trains, rideshare fleets, taxis, mobile billboards, airport shuttles, bicycles and scooters. The company currently measures moving media in 30 of the top 35 DMAs in the US, Canada, and a handful of countries across Europe, Asia, and Australia. StreetMetrics is the only dedicated third party measurement provider designed specifically for outdoor ads that move, and is committed to bridging the gap between the physical and digital worlds for MOOH marketers. For more information, visit www.StreetMetrics.io, read the StreetMetrics blog, and follow them on LinkedIn.