Audience Insights

StreetMetrics’ measurement technology goes beyond impression reporting. In addition to providing accurate, near real-time exposure metrics, we’re able to determine several other important audience metrics with our cutting edge technology.

COMMON DAYTIME LOCATION INSIGHTS

StreetMetrics has access to vast troves of historical, contextualized mobile device location data. This allows us to understand where a given device appears in the physical world. By knowing where a device consistently appears during daytime hours (10:00 am – 3:00 pm), we can infer where a device that was exposed to your OOH campaign “works” during the day. This information is presented visually through the StreetMetrics Common Daytime Location Map, and is available on the StreetMetrics client-facing platform.

COMMON EVENING TIME LOCATION INSIGHTS

By knowing where a device consistently appears during evening hours (10:00 pm – 3:00 am), we infer where a device that was exposed to your OOH campaign “lives” at night. This information is presented visually through the StreetMetrics Common Daytime Location Map, which shows the census blocks of your exposed audience, and is available on the StreetMetrics client-facing platform.

COMMON EVENING TIME LOCATION INSIGHTS

By knowing where a device consistently appears during evening hours (10:00 pm – 3:00 am), we infer where a device that was exposed to your OOH campaign “lives” at night. This information is presented visually through the StreetMetrics Common Daytime Location Map, which shows the census blocks of your exposed audience, and is available on the StreetMetrics client-facing platform.

AUDIENCE DEMOGRAPHICS

By knowing a device’s Common Evening Location, we can understand the likely demographics of your audience. Audience demographic information is linked to the census block of a given device, and includes: Age, Education, Ethnicity and Household Income. Detailed charts on the StreetMetrics platform show you the demographic makeup of your audience.

AUDIENCE CONSUMER AFFINITIES

With our ocean of historical, contextualized mobile device POI location data, we can understand the consumer affinities of your audience. Consumer affinity information is determined by knowing where a device regularly appears in the real world, and by analyzing the types of applications on a device. For example, if a device has the Whole Foods app and consistently appears at Whole Foods or other organic grocery stores, the device is categorized as belonging to an “Organic Shopper.” Detailed charts on the StreetMetrics platform show you the consumer affinity makeup of your audience.