Measurement

Designed specifically for ads that move, StreetMetrics’ measurement technology is the most advanced of its kind. Our proprietary measurement tool analyzes trillions of points of geo-location data from over 800 million mobile devices, and measures the number of devices in proximity to a moving ad along its journey. This means that we can accurately measure impressions for both static and digital ads that move in near real-time.
The World’s Most Advanced Measurement Technology For Moving Out Of Home Ads

The ONLY 3rd Party Measurement Provider Dedicated To Moving Outdoor Advertising

Accurate And Actionable Impression Measurement, Delivered In Near Real-Time

TRACK AD VIA GPS

Our technology tracks the path of a moving ad via GPS, then compares the route of the ad to time-stamped location pings from mobile devices. For digital ads, each ad play is tracked in the same manner.

MEASURE EXPOSED MOBILE DEVICES

We measure the number of mobile devices that fall within the ad’s Visibility Cone along its journey (or during the ad play for digital ads). The Visibility Cone is the area around an ad wherein a person has the best possible opportunity to view the ad. The criteria that help determine the size and shape of the Visibility Cone are:

  1. Ad Type (e.g. digital, vinyl, illuminated)
  2. Ad Size
  3. Placement of Ad (e.g. Bus Rear, Bus Side, Taxi-Top, Vehicle Wrap)

DETERMINE TOTAL IMPRESSIONS

Using known device counts as the foundation for our analysis, and accounting for external factors like weather and time of day, we apply our advanced impression modeling algorithm to accurately estimate total impressions garnered by a given ad.

Impressions are reported through the StreetMetrics client-facing platform. View the path of your ad on a map, and see when, where and how many impressions were delivered with our easy-to-use reporting tool. Impressions are viewable by campaign, by ad, in total and by day. Updated every 24 hours.

DETERMINE TOTAL IMPRESSIONS

Using known device counts as the foundation for our analysis, and accounting for external factors like weather and time of day, we apply our advanced impression modeling algorithm to accurately estimate total impressions garnered by a given ad.

Impressions are reported through the StreetMetrics client-facing platform. View the path of your ad on a map, and see when, where and how many impressions were delivered with our easy-to-use reporting tool. Impressions are viewable by campaign, by ad, in total and by day. Updated every 24 hours.