StreetMetrics is excited to announce and welcome Michael Steinberg to their team this week as an advisor to help expand its measurement and analytics team.
At StreetMetrics, we’re doubling down on our commitment to provide accurate and accessible insights for the moving out-of-home (MOOH) industry, and we can’t think of a better person to help in our efforts.
Michael Steinberg, an accomplished senior executive in the out-of-home (OOH) advertising sector, joins the team as an advisor to the company. Michael has over 25 years of sales, marketing, and business development experience and is recognized for his expertise in driving revenue, growth and business development in the OOH channel. Steinberg was previously the CRO at OOH analytics startup Mira, headed up sales and marketing at Clear Channel Spectacolor, the Times Square division of Clear Channel Outdoor, and most recently led the media insights and analytics team for MOOH’s fastest-growing media platform, Firefly. Steinberg noted, “This is an opportune time for the OOH channel. Data, measurement, and analytics are providing the possibility for our industry to have more meaningful conversations with brands, ad agencies and the programmatic ecosystem in a way we’ve not been able to in the past. Measurement and results are paramount to our industry’s growth and the StreetMetrics platform is well-positioned to provide brands with actionable metrics and insights that help them meet their marketing goals.”
“Measurement stands as the most desired attribute of OOH advertisements, but measuring the effectiveness of a moving out-of-home (MOOH) campaign has remained a challenge across the industry,” explained StreetMetrics CEO and founder Drew Jackson. “Over the last four years, StreetMetrics has been building a technology platform that gives MOOH media operators and advertisers the only dedicated independent third-party provider to measure and verify impressions.”
You wouldn’t pay for digital advertising without receiving analytics and actionable performance data. We think the same principle should apply for MOOH ads. That’s why we developed a suite of measurement and attribution tools specifically for the MOOH industry. StreetMetrics bridges the gap between the physical and digital worlds for MOOH marketers, enabling media operators and advertisers, both large and small, to have accessible and affordable measurement, attribution, and retargeting tools.