OOH Measurement
StreetMetrics Expands Into Italy

StreetMetrics Expands Into Italy

BIRMINGHAM, AL: StreetMetrics(Techstars ATL ‘19), the only independent third-party measurement provider dedicated to out-of-home (OOH) advertising on vehicles, announced today that it is expanding internationally, adding OOH media company Nickelytics to the...

OOH Measurement: A Fractured Landscape

OOH Measurement: A Fractured Landscape

It’s certainly an exciting time to be involved in out of home (OOH) advertising. As we move into a new decade, new technologies designed specifically for the OOH advertiser are positioned to make a big impact. The industry is justifiably thrilled about the future of...

WHY OOH?

WHY OOH?

The Digital Age In the digital age, Americans are spending more and more time online, and advertisers are shifting their dollars accordingly. Much has been made of the declining share of traditional mediums, but there is one channel that has held strong. Out-of-home...

Transit Ads with Scientific Precision

Transit Ads with Scientific Precision

A New Advertising Your target customer.  You know him well.  You’ve designed advertisements specifically for her.  You may have a detailed persona of exactly who you want to reach and an audience built out to target them online.  Imagine you could reach them offline...

Moving OOH + Location Based Advertising

Moving OOH + Location Based Advertising

Innovative Location-Based Advertising When you think of location-based advertising, what comes to mind? Local businesses? Brick-and-mortar retailers? Mobile coupons? The space is evolving fast, with marketers using location data in a variety of innovative ways, and...