Blog
StreetMetrics Expands Into Italy
BIRMINGHAM, AL: StreetMetrics(Techstars ATL ‘19), the only independent third-party measurement provider dedicated to out-of-home (OOH) advertising on vehicles, announced today that it is expanding internationally, adding OOH media company Nickelytics to the...
StreetMetrics Launches Partnership with Hilite Outdoor
BIRMINGHAM, AL: StreetMetrics (Techstars ATL ‘19), the only independent third-party measurement provider dedicated to out-of-home (OOH) ads that move, announced Toronto-based Hilite Outdoor as the newest addition to its network of media partners. "We are very excited...
Former FireFly Exec Joins StreetMetrics Team
StreetMetrics is excited to announce and welcome Michael Steinberg to their team this week as an advisor to help expand its measurement and analytics team. At StreetMetrics, we’re doubling down on our commitment to provide accurate and accessible insights for the...
How is your OOH Media Measured? (Hint: there’s a better way)
As the Out-of-Home (OOH) advertising ecosystem grows, so too does the demand for consistent and actionable media measurement. New technologies are emerging to meet this demand. But the OOH measurement service provider landscape is still fractured. Most traditional...
OOH Measurement: A Fractured Landscape
It’s certainly an exciting time to be involved in out of home (OOH) advertising. As we move into a new decade, new technologies designed specifically for the OOH advertiser are positioned to make a big impact. The industry is justifiably thrilled about the future of...
StreetMetrics supports Zyp BikeShare with audience analytics
BIRMINGHAM, Ala. (November 26, 2018) – StreetMetrics founder and CEO Drew Jackson discusses the company’s partnership with Zyp BikeShare. Zyp BikeShare, a dense network of 40 kiosks and 400 bikes deployed in Birmingham, AL, is a pioneer in the movement of e-mobility...
WHY OOH?
The Digital Age In the digital age, Americans are spending more and more time online, and advertisers are shifting their dollars accordingly. Much has been made of the declining share of traditional mediums, but there is one channel that has held strong. Out-of-home...
Data Privacy in the Digital Age
Significance of Data Privacy Data privacy is at the top of users’ minds in 2018. With Facebook’s Cambridge Analytica breach still fresh in the headlines, increased privacy regulations in Europe, and the ever-growing number of apps asking for permission to gather data,...
The Solution for Bike Share: Advertising Analytics
Industry Growth The bike share industry has been steadily growing year-over-year since its beginning in 2010. Last year saw riders take 35 million trips, a 25% increase over 2016, with the national average of bikes being used for 1.7 rides per day. Riders love the...
StreetMetrics, Spokesman Cycle Ads Set Partnership
BIRMINGHAM, Ala. (November 22, 2018) – StreetMetrics founder and CEO Drew Jackson announces a summer partnership with Spokesman Cycle Ads. Spokesman Cycle Ads, an innovator in the experiential marketing space in Birmingham, was the first company to officially partner...
StreetMetrics, Zagster Set Partnership
BIRMINGHAM, Ala. (November 19, 2018) – StreetMetrics founder and CEO Drew Jackson announces a new partnership with Zagster. Zagster, a leader in North American bike sharing, is the latest bike share operator to begin working with StreetMetrics. Founded in early 2018,...
How do you Optimize Advertising on Moving Vehicles?
Advertising that Moves StreetMetrics is introducing Smart Campaigns to revolutionize the world of out-of-home (OOH) advertising, specifically OOH advertising that moves. Drew Jackson, founder and CEO of StreetMetrics, explains that the use of mobile data creates an...
Transit Ads with Scientific Precision
A New Advertising Your target customer. You know him well. You’ve designed advertisements specifically for her. You may have a detailed persona of exactly who you want to reach and an audience built out to target them online. Imagine you could reach them offline...
People Don’t Hate Ads… They Hate the Experience.
People do not hate ads... They hate the experience. In a world where, monthly, Spotify costs $9.99, Netflix costs $10.99, Hulu Plus costs $11.99, and HBO costs $15, users are willing to pay for content as long as they can afford to. It’s a no brainer what you’re...
The Importance of Audiences in 2019 – Not Exclusively Online.
Advertising Strategies Media buyers are becoming increasingly smarter and more informed than ever before about where they should place their advertising and how much they should spend. As agencies are getting the boot and more marketing decisions are coming in house,...
StreetMetrics, Heartland B-Cycle Set Partnership
Birmingham, AL (November 16, 2018) – StreetMetrics, a provider of marketing analytics for advertising on cars, buses, and bikes, announced today a new partnership with bike share operator, Heartland B-cycle. Heartland B-cycle is the first large-scale municipal bike...
Moving OOH + Location Based Advertising
Innovative Location-Based Advertising When you think of location-based advertising, what comes to mind? Local businesses? Brick-and-mortar retailers? Mobile coupons? The space is evolving fast, with marketers using location data in a variety of innovative ways, and...
What is Digital Ad Retargeting and Why is it Important?
Digital ad retargeting helps keep your brand in front of exposed audiences. Advertisers can use it as a way to reach the people who did not convert right away and as a way to re-market their product to an audience already familiar with their product/brand. How...