Visitation Lift

Measure in-store foot traffic attributable to your OOH campaign. StreetMetrics’ proprietary technology allows you to identify mobile devices that were exposed to your OOH ad, and determine if the exposed devices appeared inside a place of business. We leverage trillions of points of geo-location data to effectively measure visitation lift as a result of exposure to your OOH ad.

Pre-Campaign Visitation Analysis (Create a Control Group)

Before your OOH campaign begins, StreetMetrics draws virtual boundaries around your business locations to measure pre-campaign foot traffic and establish a visitation baseline. We capture and store the mobile device IDs tracked within these boundaries, and label this group the “Existing Customer Group.”

OOH CAMPAIGN MEASUREMENT

StreetMetrics measures mobile devices exposed to your OOH ad campaign and captures these devices’ unique IDs. We store these IDs and label them as the ‘Exposed Group.’

OOH CAMPAIGN MEASUREMENT

StreetMetrics measures mobile devices exposed to your OOH ad campaign and captures these devices’ unique IDs. We store these IDs and label them as the ‘Exposed Group.’

MID AND POST CAMPAIGN LOCATION ANALYSIS

StreetMetrics continuously measures foot traffic at your business locations from the start of your OOH campaign through a specified post-campaign visitation window. We capture the device IDs of this group and label it the ‘Post-Campaign Customer Group.’

VISITATION LIFT ANALYSIS

StreetMetrics compares the Exposed Group to the Post-Campaign Customer Group and identifies matching device IDs. The number of matching IDs equates to in-store visitations as a result of exposure to the campaign, and is considered the ‘Exposed Customer Group.’ These are customers who saw the ad then appeared in-store, and they represent the campaign’s overall visitation lift.

VISITATION LIFT ANALYSIS

StreetMetrics compares the Exposed Group to the Post-Campaign Customer Group and identifies matching device IDs. The number of matching IDs equates to in-store visitations as a result of exposure to the campaign, and is considered the ‘Exposed Customer Group.’ These are customers who saw the ad then appeared in-store, and they represent the campaign’s overall visitation lift.