Retargeting

With StreetMetrics’ retargeting services, you can turn real-world exposure into online engagement. Our technology lets you serve digital ads directly to your OOH-exposed audience through In-App, Search and Social channels. Reach your target audience in the physical world, then follow up with them in the digital world. Drive website traffic, track clicks and conversions, and determine Return On Ad Spend.

MEASURE VEHICLE IMPRESSIONS

Our proprietary technology analyzes trillions of points of geo-location data to accurately measure mobile devices in proximity to your OOH ad.

CAPTURE EXPOSED DEVICE IDS

We capture the unique device IDs of the devices we measure. These identifiers (IDFA/AAID) are used for digital advertising, and can be segmented for hyper-targeted follow-up campaigns.

RETARGET DEVICE IDS

Serve digital ads to devices exposed to your OOH ad across In-App, Social and Search channels. Directly target individuals based on their affinities and demographics. Track clicks and conversions, and determine attribution.

DETERMINE RETURN ON AD SPEND

Digital retargeting powered by StreetMetrics allows advertisers to bring their offline audiences online, where attribution can be measured to determine return on ad spend.