How it Works

Measuring Ads That Move

We track your moving ads’ path and compare that information to anonymous location data from mobile devices.

We measure the number of devices in proximity to your ad along its journey and calculate the likelihood that each individual saw your Moving Out Of Home ad.

This delivers unparalleled impression accuracy and enables campaign planning based on real-time data about your audience’s behavior.

We also capture your audience’s unique device IDs, which means you can serve digital ads directly to your real-world audience, track website lift and conversions, and even measure in-store foot traffic lift.

By bridging the physical and digital worlds, StreetMetrics provides deep insights into a segment of the advertising industry that has traditionally been one of the most difficult to measure.