As the Out-of-Home (OOH) advertising ecosystem grows, so too does the demand for consistent and actionable media measurement. New technologies are emerging to meet this demand. But the OOH measurement service provider landscape is still fractured. Most traditional...

It’s certainly an exciting time to be involved in out of home (OOH) advertising. As we move into a new decade, new technologies designed specifically for the OOH advertiser are positioned to make a big impact. The industry is justifiably thrilled about the future of...