April 2020
Data Privacy in the Digital Age

Data Privacy in the Digital Age

Significance of Data Privacy Data privacy is at the top of users’ minds in 2018. With Facebook’s Cambridge Analytica breach still fresh in the headlines, increased privacy regulations in Europe, and the ever-growing number of apps asking for permission to gather data,...

StreetMetrics, Spokesman Cycle Ads Set Partnership

StreetMetrics, Spokesman Cycle Ads Set Partnership

BIRMINGHAM, Ala. (November 22, 2018) – StreetMetrics founder and CEO Drew Jackson announces a summer partnership with Spokesman Cycle Ads. Spokesman Cycle Ads, an innovator in the experiential marketing space in Birmingham, was the first company to officially partner...

StreetMetrics, Zagster Set Partnership

StreetMetrics, Zagster Set Partnership

BIRMINGHAM, Ala. (November 19, 2018) – StreetMetrics founder and CEO Drew Jackson announces a new partnership with Zagster. Zagster, a leader in North American bike sharing, is the latest bike share operator to begin working with StreetMetrics.  Founded in early 2018,...

Transit Ads with Scientific Precision

Transit Ads with Scientific Precision

A New Advertising Your target customer.  You know him well.  You’ve designed advertisements specifically for her.  You may have a detailed persona of exactly who you want to reach and an audience built out to target them online.  Imagine you could reach them offline...

StreetMetrics, Heartland B-Cycle Set Partnership

StreetMetrics, Heartland B-Cycle Set Partnership

Birmingham, AL (November 16, 2018) – StreetMetrics, a provider of marketing analytics for advertising on cars, buses, and bikes, announced today a new partnership with bike share operator, Heartland B-cycle.  Heartland B-cycle is the first large-scale municipal bike...

Moving OOH + Location Based Advertising

Moving OOH + Location Based Advertising

Innovative Location-Based Advertising When you think of location-based advertising, what comes to mind? Local businesses? Brick-and-mortar retailers? Mobile coupons? The space is evolving fast, with marketers using location data in a variety of innovative ways, and...